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Instead ATG plans only to introduce self-driving to new markets when it's technologically feasible, safe and cost effective. Learning from their much documented downfall thereafter, including a fatal crash involving a self-driving Uber car in Tempe, Arizona, Uber's ATG has a new scaled down, multi-pronged approach for its self-driving ambitions.Ī long-term vision with short term goals, Uber ATG is focused on limited geographic presence and limited "autonomous capabilities." ATG doesn't want to solve every self-driving problem, everywhere, all-of the time as they compete with the likes of Tesla, Alphabet's Waymo, Lyft, GM and Didi Chuxing. In 2015, under then-CEO Kalanick, the company had an ambitious target of achieving autonomy at scale by 2020. He was among the 40 to 50 people, many from Carnegie Mellon's Robotics Institute, who left academia to fulfill the promise of bringing to market the new concept of a robotaxi. "ATG is a growth play for Uber," said Eric Meyhofer, the head of ATG at Uber. Of note, ARK is historically bullish on next generation technology bets, using the thesis to make investments. Yet, investment firm ARK's research suggests that the 10-year net present value of this opportunity exceeds $1 trillion today and should hit $5 trillion by 2024 and $9 trillion by 2029. Realistic estimates for autonomous ride-hailing are still tough given regulatory hurdles. If done right Uber's looking at a sizable slice of a very big pie.
#How far will uber drive me software
Already offering software as a service, Uber plans to take the bet further by making the cost of rides so low (between its fleet of human and robot cars) that vehicle ownership becomes obsolete.
#How far will uber drive me driver
By removing the driver from the equation, fully autonomous vehicles dramatically lower the cost of a ride while boosting its addressable market. The driver represents the single largest expense in non-autonomous ride-sharing at 80% of the total per mile cost, according to estimates by research firm Frost & Sullivan. So why the hub-hub around self-driving, especially for a money losing ride hailing platform like Uber? But speaking to those in the know you get a sense that this group which houses Uber's self-driving car ambitions is the real key to Uber owning the future of mobility, a space that's now seeing fierce competition from tech and automakers alike. Uber's self-driving unit, the Advanced Technologies Group (ATG), has an estimated valuation of over $7 billion, representing more than10% of Uber's current market cap of about $61 billion.Īnd yet, Uber's management or even the analyst community rarely discuss it. And the sharpest arrow in the company's arsenal to achieving profitability is also the least understood. Khosrowshahi's goal is to get Uber to profitability by 2021.
#How far will uber drive me free
Unsaid in Khosrowshahi's statement is the pivot to profitability in a market environment that's stopped giving loss making "unicorns" a free pass.
But growth where it makes sense." Dara Khosroshahi, Uber's CEO told CNBC's Andrew Ross Sorkin during an interview at the World Economic Forum in Davos, Switzerland. "The vision for growth is absolutely there.
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